Brand & Identity Guidelines

Brand & Identity Guidelines

Consistent branding ensures clarity, trust and recognition across all AZ‑DEMO materials.

Logo Usage

Use the AZ‑DEMO logo with proper spacing, contrast and proportions.

No distortion • No recoloring • No cropping

Colors

Primary brand colors:

#0B1A33 (navy) • #DDE3EE (light gray) • #F8FAFC (background)

Typography

Use clean, modern sans‑serif fonts for headings and body text.

Consistent sizing • Clear hierarchy

Voice & Tone

AZ‑DEMO communication should be clear, confident and focused on Decision Intelligence value.

Professional • Insightful • Precise

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